Community of Hope

Background- Pastor Tony Lee is a young progressive minister. Pastor Lee has great connection to the Hip Hop communities and has ministered to thousands of youth across the country. Pastor Lee started the Community of Hope AME Church. The AME Church is one of the oldest black denominations in the country.

Issues- Appeal to the going people demographic which will be attracted to the Tony Lee ministry, but stay true to the rich history of the AME Church and to use and to use Pastor Lee’s words “to be urban and hip-hop without looking like Beat Street.”

Solutions- RSM stepped in and using existing branding, we provided Community of Hope with new urban banners for the website. RSM also designed signs for the windows of the church. In addition, RSM custom designed a youthful myspace page for Pastor Lee.